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We don't quite go as far as the white coats, but you get the idea. The opportunity to observe the way people use technology…
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More focus on the psychology of online consumer behaviour is long overdue
Over 1.5bn people across the world now regularly use the internet. UK shoppers alone spent over £13billion online in Q408. As a marketing media the i…
The Nature of Insight
So what is insight? I am sure you have seen the standard definitions "A hidden truth", "A penetrating discovery that unlocks growth", "seeing what e…
What's in a name?
Well lots potentially. A good name should be an immediate expression of what you’re all about. It’s important to get it right. You’re stuck with…
